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New partnership with PrimeTime Kommunikation

26. August 2010

By: Troels Boerrild

One of Denmark’s largest communication agencies, PrimeTime Kommunikation, has entered into a partnership with GLOBAL CSR. To jump-start this new collaboration a joint seminar focusing on CSR communication has been developed.

The partnership between PrimeTime Kommunikation and GLOBAL CSR aims at ensuring knowledge sharing and creating new business opportunities. With core competencies within respectively communication and Corporate Social Responsibility, the two businesses hope to achieve synergies for both new and existing clients.   

“Corporate Social Responsibility – or CSR – is a term many businesses do not know how to approach. In our experience, this is often due to uncertainty about how to implement CSR and how to communicate a company’s efforts and initiatives,” says Senior Advisor, Morten Lehmann from GLOBAL CSR.

New seminar focusing on practical CSR communication

As a first joint initiative, PrimeTime Kommunikation and GLOBAL CSR have developed a seminar for employees who work with CSR and communication on a daily basis. The seminar will focus on practical CSR communication, and will provide participants with tools and strategies to incorporate into their professional take on CSR communication.

"We believe that by combining our two core competences through this partnership, we will address a challenge that many companies face. Many companies are unsure of how much they should communicate about their CSR efforts, and even after they decide to increase their communication efforts, many find it hard to get their story heard. In all modesty, we have good experience with managing these processes – which is why we are arranging the seminar," says Senior Advisor, Morten Lintrup from PrimeTime Kommunikation.

Karin Skjødt Hindkjær, Communication Manager at KMD, and Louise Münter, Head of Media & Stakeholder Relations at DONG Energy will be presenting their experiences with CSR communication. The presentations will focus both on how to promote the good stories but also how to handle critical questions from business partners and journalists.

The seminar will be held in October in Copenhagen and is mainly directed at CSR or communication professionals. Registration via the link: www.csrkursus.dk.

For further information please contact:

Senior Advisor, Morten Lintrup, PrimeTime Kommunikation: +45 2714 4197, ml@primetime.dk

Senior Advisor, Morten Lehmann, GLOBAL CSR: +45 2636 0779, ml@global-csr.com